Through the Looking Glass: Understanding Social Media Analytics + Advertising (Part Two)
Congratulations: You've built a beautiful social media strategy! Now what?
Once your content is put out into the world, it's time to measure - because what you're posting means nothing if you aren't analyzing how your audience feels about it. Similarly, it's imperative to "pay to play" nowadays. White Car will walk through the tools (hint: they're totally free) used to build regular reporting systems that become the holy grail of any business's social strategy. The basics of building a solid advertising plan, along with the systems provided by Facebook and Instagram to create success, will also be covered. Because when it comes to social media, playing by the numbers - in both organic and paid content - can be incredibly telling.
