Demystifying the Social Media Landscape
(Part One)
Second session will July 25th.
"Content strategy" may sound like a scary phrase for those brand new to the world of social media marketing - but it doesn't have to be. Arming your small business with the tools it needs to succeed in the land of social media starts, like any marketing tactic, with understanding your goals and your audience. From there, the fun begins! White Car will lead attendees through an interactive session that outlines how to develop a social media content plan rooted in research and a bit of creative grit. The "state of social" will be discussed, demonstrating how to navigate the ever-changing landscape and working around those pesky algorithms to inform your social media strategy. Several resources and tools to optimize content on shoestring budgets will also be shared.
Special Guest Speaker: Renee LeBouef from White Car Marketing.
